You're supposed to dislike your rivals, but Chelsea make it so easy, don't they?
It's fashionable to knock 'the Chels' (makes you cringe, doesn't it?) for being the epitome of a plastic, modern club. Which they are.
But even before they started buying titles with wealth effectively stolen from the Russian people, this was a club with an unenviable reputation, thanks to National Front links via a hooligan element on The Shed.
Then the Premier League came along, the crumbling old Stamford Bridge was turned into a Premier Inn hybrid, and Chelsea's fans went from being represented by right wing nutters to right wing politicians. The shame of counting David Mellor among your ranks.
Former Tory politician Mellor was once a Fulham fan, but switched his allegiance and became poster boy for Chelsea's new breed of Premier League era fans, a role he was succeeded in by Tim Lovejoy (allegedly a former Watford fan) as the Abramovich years dawned.
Ah yes, the Abramovich years. There is no doubting Chelsea __have been hugely successful on the pitch since the Russian billionaire decided to invest in the club; a high profile investment seemingly designed to stop him being chucked in prison by Vladimir Putin, but good for John Terry's medal count, nonetheless.
So, while Liverpool fans can look to the foundations of success built by great football men who loved the club, like Bill Shankly, Bob Paisley and Kenny Dalglish, Chelsea supporters can reflect on glory bought because of developments in Russian politics. It must make them so proud.
Yet even with Liverpool's most glorious days a thing of the past, and Chelsea arriving at the top table, the Reds proved a thorn in the London club's nouveau riche side, which explains the modern antagonism.
Why do their fans revel so much in helping deny Brendan Rodgers' 2014 side the title?
Because they are still bitter that a pretty poor Liverpool team knocked Jose Mourinho's runaway Premier League champions out of the Champions League in 2005, then went on to win the greatest European final of all-time.
Mourinho and Chelsea fans went on and on about Luis Garcia's goal, only for the Spaniard to score a brilliant half volley as Liverpool beat the Blues again 12 months later, in the 2006 FA Cup semi.
Then Liverpool knocked Mourinho's Chelsea out of the Champions League semi-finals once more, in 2007, with Anfield providing the kind of mesmeric, atmospheric backdrop that remains the preserve of truly special football clubs.
Waving freebie flags, by comparison, is frankly embarrassing.
The gulf in class was supposed to be between Chelsea's champions and Liverpool's also-rans, but the fixtures ended up demonstrating a gulf in class between an artificially elevated club and genuine football royalty.
But do you know what is most embarrassing about the recent antagonism between the two clubs?
It comes mostly from the team that's currently on top, and it's not often a chip resides on the shoulder of the stronger side.
You see, Liverpool fans are mostly concerned with Manchester United and Everton, because those fixtures are born out of deep rivalries and rich football cultures.
With Chelsea, there's just a very shallow history to contend with.
Can't stand Liverpool? Check out the opposite side of this argument – 'Why I can't stand Liverpool' by a Chelsea fan