West Ham United have confirmed a new record shirt sponsorship deal with online bookmakers Betway.
West Ham: Now sponsored by online bookmaker Betway in a record deal (Picture: We
Betway will take over from Alpari, who went into liquidation last month, and they will have their logo on the club’s shirts starting on Sunday against Manchester United.
The previous deal was worth £3m but Sky sources understand the new contract is worth significantly more.
The club’s official Twitter account posted: “We are delighted to announce Betway as our new principal partner. Our new shirts are ready for Sunday #COYI.”
Betway confirmed the deal would be a ‘long-term partnership’ with the East London club.
Currency broker Alpari closed in mid-January after turmoil in the currency markets and has been in administration since.
Watch West Ham take on Manchester United live on Sky Sports 1HD from 4pm on Sunday.